Firecat Studio

@epodcaster and @firecatsue talk Twitter at Innotech San Antonio

Attend our Twitter Session at Innotech San Antonio

San Antonio social media consultant, trainer and podcaster Jennifer Navarrete (@epodcaster) and Firecat CEO Susan Price (@firecatsue) are hosting a brief panel at Innotech San Antonio.

What:	Twitter: Waste of Time or Great Business Tool?
When:	Thursday, March 5, 2009, 9am - 2pm. The Twitter panel is at 10 am.
Where:	Norris Conference Center, Crossroads Mall, I-10 @ Loop 410, 4522 Fredericksburg Rd., San Antonio, TX 78201

What's all this fuss about Twitter?

We're having a great time leveraging Twitter as a powerful tool to gather insights, network, keep up with the technology, find talent for projects, and most of all to build a robust PR presence for business with a flourishing network of early adopters, evangelists, and thought leaders -- both here in town and all over the world.

IABC Workshop: Stretch Your Budget with Integrated Online Strategy

I presented this workshop topic to the International Association of Business Communicators (IABC) San Antonio chapter today. We had a lively discussion about using web + eMail + social media in interesting combinations.

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IAs with Better Things to Do - Zoë Keating and her Cello

I'm often struck by the minds of information architects. Organizing information intuitively for other people requires a certain knack for seeing the world from multiple perspectives. It helps if you can quickly churn through many possibilities mentally, projecting each outcome in a quick, abstract way in order to zero in on the best option(s).

It's a kind of creativity that I love to study and aspire to.

Sometime information architect Zoë Keating uses her heart/mind to create stunning music. Notice the laptop she's using to lay down, loop and layer her self-accompaniment. Nothing is pre-recorded in this clip.



So today I'm celebrating the fact that Zoë had the geekness to master the technology as well as the courage to experiment with her own creativity. Her music is available through iTunes and Amazon, or order CDs through her website.

Cross-Channel Online Strategy: IABC Workshop Tuesday

The International Association of Business Communicators (IABC) has a robust chapter here in San Antonio, and we Firecats frequent their monthly meetings as a solid source of ideas and to meet talented communications professionals. They've invited me to present a session in their workshop this coming Tuesday, February 24, 2009. It's out at the Westin La Cantera resort - great view up there.

IABC Workshop: How Aligned Is Your Online Communication Strategy?

I'm kicking off the workshop day with an interactive session about getting web content, email and social media in full sync and working together. It's one of those topics I'm passionate about, and I'll be sharing specifics about the integrated campaigns that are getting great results for our clients on tiny budgets. Here's the official session description.

Susan Price: Stretch Your Budget with Integrated Online Strategy - 9:00 – 10:15 a.m.
With expenses are tighter than ever, each campaign has to pay off big. Extend your reach and power by synergizing web + email + social media. We’ll cover strategies for timing the use of these inexpensive online channels to drive measurable results.

Susan Price, founder and CEO of Firecat Studio, is an internationally recognized user-centered design and communication technologies expert with 20 years in the multimedia industry, both print and web.

I'm proud to be sharing the program with some of San Antonio's best local communications, PR and marketing consultants, including:

• Alan Weinkrantz from Alan Weinkrantz and Company, talking about social media strategy. If you've had the pleasure of Alan give his pitch about your personal online social brand,
• Scott Cytron of Cytron and Company giving tips for writing for online channels.
• A lunch panel about messaging for different generations -- and across generational divides.
• Lara August from Robot Creative to share the importance of measuring ROI, and techniques for exactly how to do that.

Rather than just talking heads - this is a WORKSHOP where each session leader will share hands-on info that you can take away and implement.

>>IABC's Workshop Info & Signup

IABC Workshop Pricing:

Full Day - $125 (member)/$150 (non-member)

Half-day plus lunch - $75 (member)/$85 (non-member)

Lunch only: $30 (member)/$35 (non-member)

Hope to see you there! Drop me a DM through twitter @firecatsue so I can meet you in person at the workshop.