The International Association of Business Communicators (IABC) has a robust chapter here in San Antonio, and we Firecats frequent their monthly meetings as a solid source of ideas and to meet talented communications professionals. They've invited me to present a session in their workshop this coming Tuesday, February 24, 2009. It's out at the Westin La Cantera resort - great view up there.
IABC Workshop: How Aligned Is Your Online Communication Strategy?
I'm kicking off the workshop day with an interactive session about getting web content, email and social media in full sync and working together. It's one of those topics I'm passionate about, and I'll be sharing specifics about the integrated campaigns that are getting great results for our clients on tiny budgets. Here's the official session description.
Susan Price: Stretch Your Budget with Integrated Online Strategy - 9:00 – 10:15 a.m.
With expenses are tighter than ever, each campaign has to pay off big. Extend your reach and power by synergizing web + email + social media. We’ll cover strategies for timing the use of these inexpensive online channels to drive measurable results.
Susan Price, founder and CEO of Firecat Studio, is an internationally recognized user-centered design and communication technologies expert with 20 years in the multimedia industry, both print and web.
I'm proud to be sharing the program with some of San Antonio's best local communications, PR and marketing consultants, including:
- Alan Weinkrantz from Alan Weinkrantz and Company, talking about social media strategy. If you've had the pleasure of Alan give his pitch about your personal online social brand,
- Scott Cytron of Cytron and Company giving tips for writing for online channels.
- A lunch panel about messaging for different generations -- and across generational divides.
- Lara August from Robot Creative to share the importance of measuring ROI, and techniques for exactly how to do that.
Rather than just talking heads - this is a WORKSHOP where each session leader will share hands-on info that you can take away and implement.
>>IABC's Workshop Info & Signup
IABC Workshop Pricing:
Full Day - $125 (member)/$150 (non-member)
Half-day plus lunch - $75 (member)/$85 (non-member)
Lunch only: $30 (member)/$35 (non-member)
Hope to see you there! Drop me a DM through twitter @firecatsue so I can meet you in person at the workshop.