Our Firecat First Friday topic this month was Designing for Emotion. My thanks to Colette Vardeman for suggesting the topic (or something quite similar).
I really enjoyed reading Aarron Walters' Designing for Emotion book from A List Apart. It's a quick read. Aarron shares his philosophy and experiences as creative lead at Mailchimp, one of my favorite digital marketing tools. Their use of whimsy and super-solid, open, friendly visual design are inspiring, and it's great to have Aarron dig into why that all works as well as it does.
Here's the Dan Ariely talk we watched together:
Here's the Jane McGonigal talk Chris McDermott mentioned.
